Influence of Materialism on Impulse Buying Among Indian Millennials: Does Income Matter?

Nayak, Smitha and Shaon Sen, * (2019) Influence of Materialism on Impulse Buying Among Indian Millennials: Does Income Matter? Indian Journal of Marketing, 49 (12). pp. 47-60. ISSN 09738703

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Item Type: Article
Uncontrolled Keywords: Materialism, Impulse Buying, Income
Subjects: Management > MIM Manipal
Depositing User: MIM User
Date Deposited: 25 Jun 2020 06:53
Last Modified: 25 Jun 2020 06:53
URI: http://eprints.manipal.edu/id/eprint/155344

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