A Study of Impact of Cultural Dimensions on ATM User Experience

Shetty, Dasharathraj K and Malarout, Namesh and Prajual, P J and Naik, Nithesh (2020) A Study of Impact of Cultural Dimensions on ATM User Experience. Test Engineering and Management, 82. pp. 8305-8316. ISSN 0193 - 4120

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User Experience is an overall experience of a user using a product may be a tangible product or an intangible product like software. This study aims to improve the overall user experience of Automated Teller Machines (ATM) by identifying the influence of cultural dimensions using the factors proposed by Hofstede and Bond, Kluckholn and Strodbeck, Hall, Parsons and Shill, Trompenaar, Shwartz frameworks. The Cultural Dimensions related to the User Experience of ATMs (region-wise) based on contextual inquiries and online surveys conducted.

Item Type: Article
Uncontrolled Keywords: Cultural Dimensions, User Experience, White Label ATMs..
Subjects: Engineering > MIT Manipal > Humanities and Management
Engineering > MIT Manipal > Mechanical and Manufacturing
Engineering > MIT Manipal > Printing and Media
Depositing User: MIT Library
Date Deposited: 25 Sep 2020 06:05
Last Modified: 25 Sep 2020 06:05
URI: http://eprints.manipal.edu/id/eprint/155636

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