Attachment points team identification and sponsorship outcomes: Evidence from the Indian Premier League

Kamath, Giridhar B and Ganguli, Shirshendu and George, Simon (2021) Attachment points team identification and sponsorship outcomes: Evidence from the Indian Premier League. International journal of Sports marketing and sponsorship, 22 (3). pp. 429-452. ISSN 1464-6668

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Abstract

Attachment points, team identification and sponsorship outcomes: evidence from the Indian Premier League

Item Type: Article
Uncontrolled Keywords: Attachment pointa , team identification, attitude towards sponsor brands
Subjects: Engineering > MIT Manipal > Humanities and Management
Depositing User: MIT Library
Date Deposited: 09 Dec 2021 09:56
Last Modified: 09 Dec 2021 09:56
URI: http://eprints.manipal.edu/id/eprint/157109

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