Sriram, K V and Namitha, K P and Kamath, Giridhar B (2021) Social Media Advertisement and their influence on consumer purchase intension. Cognet Business and Management, 8 (1). ISSN 2331-1975
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Abstract
Rapid rise in social media users has spawned a new form of advertising for businesses called social media advertising.
| Item Type: | Article |
|---|---|
| Subjects: | Engineering > MIT Manipal > Electrical and Electronics Engineering > MIT Manipal > Humanities and Management |
| Depositing User: | MIT Library |
| Date Deposited: | 07 Feb 2022 04:58 |
| Last Modified: | 07 Feb 2022 04:58 |
| URI: | http://eprints.manipal.edu/id/eprint/158181 |
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