Social Media Advertisement and their influence on consumer purchase intension

Sriram, K V and Namitha, K P and Kamath, Giridhar B (2021) Social Media Advertisement and their influence on consumer purchase intension. Cognet Business and Management, 8 (1). ISSN 2331-1975

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Abstract

Rapid rise in social media users has spawned a new form of advertising for businesses called social media advertising.

Item Type: Article
Subjects: Engineering > MIT Manipal > Electrical and Electronics
Engineering > MIT Manipal > Humanities and Management
Depositing User: MIT Library
Date Deposited: 07 Feb 2022 04:58
Last Modified: 07 Feb 2022 04:58
URI: http://eprints.manipal.edu/id/eprint/158181

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