Sriram, K V and Namitha, K P and Kamath, Giridhar B (2021) Social Media Advertisement and their influence on consumer purchase intension. Cognet Business and Management, 8 (1). ISSN 2331-1975
![]() |
PDF
14436.pdf - Published Version Restricted to Registered users only Download (7MB) | Request a copy |
Abstract
Rapid rise in social media users has spawned a new form of advertising for businesses called social media advertising.
Item Type: | Article |
---|---|
Subjects: | Engineering > MIT Manipal > Electrical and Electronics Engineering > MIT Manipal > Humanities and Management |
Depositing User: | MIT Library |
Date Deposited: | 07 Feb 2022 04:58 |
Last Modified: | 07 Feb 2022 04:58 |
URI: | http://eprints.manipal.edu/id/eprint/158181 |
Actions (login required)
![]() |
View Item |