Social Media Influence and Mobile Government Adoption: A Conceptual Framework and its Validation

Hebbar, Sunith and Kiran, K B (2019) Social Media Influence and Mobile Government Adoption: A Conceptual Framework and its Validation. International Journal of Electronic Government Research, 15 (3). pp. 37-58. ISSN 1548-3886

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The study focuses on developing a mobile government (MG) adoption framework with a key consideration on social media (SM) influence. Associal media is now becoming a prominent channel for various marketing activities knowing its impact on MG adoption is crucial. Further, as MG is constantly evolving, a deeper understanding on the adoption behaviour of the citizensis quintessential for strategizing its implementation. Thus, a detailed review of the articles on citizen’s perspective on MG adoption and social media, was performed. It was found that the integration of theories like DOI and URT, which are critical during the evolving stages of MG adoption is significant. The other key contribution is the consideration of social media and its impact on MG adoption. Further, the factors such as awareness,social influence, and facilitating condition were also found to be very crucial. The SM-MG adoption framework developed integrating the theories like DOI, URT along with Social media is validated using a Structural Equation Modelling and results of which are discussed in detail.

Item Type: Article
Uncontrolled Keywords: Awareness, Diffusion Of Innovation, Mobile Government, Service Quality, Social Media, Uncertainty Reduction Theory
Subjects: Engineering > MIT Manipal > Humanities and Management
Depositing User: MIT Library
Date Deposited: 23 Jun 2022 03:59
Last Modified: 23 Jun 2022 03:59

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