Electronic marketplace adoption: A case study of manufacturing SMEs

Upadhyaya, Pallavi and Mohanan, P (2009) Electronic marketplace adoption: A case study of manufacturing SMEs. The ICFAI journal of management research, 8 (6). pp. 30-40.

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The Internet has enabled business organizations to communicate with various stakeholders in a cost-effective manner. It is said to offer businesses in developing countries a chance to access global markets easily, operate efficiently and compete fairly. Small and Medium Enterprises (SMEs) in developing countries can efficiently make use of this medium to reach larger markets. Electronic Marketplaces (E-Marketplaces) or Business-to-Business (B2B) hubs allow competitive SMEs to increase their visibility in the global market and get them integrated into the supply chains of larger buyers. In view of this, it is necessary to study the factors that influence the adoption of e-marketplace so as to understand the diffusion of the concept in developing countries and the opportunities it offers. The paper studies the factors influencing the adoption of e-marketplace by collecting data from 34 SME owners in Udupi, a district in Southern India. The owner’s knowledge of computers and the Internet, organization’s familiarity with Internet-based applications and size of the firm are found to be the factors that contribute to the e-marketplace adoption. The paper also discusses the managerial implications of the findings for the small and medium business owners, e-marketplaces in developing countries and governments.

Item Type: Article
Uncontrolled Keywords: Electronic marketplace, electronic business, SME, adoption
Subjects: Management > MIM Manipal
Depositing User: MIM Admin
Date Deposited: 28 Oct 2011 06:40
Last Modified: 05 Apr 2016 10:41
URI: http://eprints.manipal.edu/id/eprint/1597

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