Harsha Enterprises

Rao, Raveendra K and Upadhyaya, Pallavi (2007) Harsha Enterprises. In: Select cases in management. Allied Publishers, pp. 57-67.

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Abstract: Retail sector is one of the biggest employers in India after agriculture. Traditionally, this sector was unorganized and very few players in the organized retail. There are several new Indian players such as Reliance entering in the organized retail segment. On the other hand, with several foreign retail giants such as Wal-Mart, Carrefour, Tesco and Casino actively seeking local partners, competition will be fierce. However the biggest challenge for them in India is diversity in culture, language and living styles. This case is about one of the fastest growing retail chain in coastal Karnataka, ‘Harsha’ which has grown from a small town consumer electronics store to a retail chain operating 8 retail outlets in several places in costal Karnataka selling more than 8000 different items in more than 70 categories. The case examines the various aspects of retailing - products mixes, advertising and promotions, inventory management, after sales services, information management and human resource management at Harsha. The case provides the complete picture of a retail chain and makes it easier to analyze the various retail strategies adopted by Harsha to be the market leader. The case analyses the challenges that might be faced by the company with the ongoing retail competition.

Item Type: Book Section
Uncontrolled Keywords: Retail management, consumer durables, organized retail
Subjects: Management > MIM Manipal
Depositing User: MIM Admin
Date Deposited: 31 Oct 2011 14:10
Last Modified: 07 Apr 2016 12:59
URI: http://eprints.manipal.edu/id/eprint/1605

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