New Media and Media Students: an Approach and Use Pattern Analysis

Thomas, Jomi (2011) New Media and Media Students: an Approach and Use Pattern Analysis. SEARCH: The Journal of the South East Asia Research centre for communication and humanities, Vol. 3 (2). pp. 55-70. ISSN 2229-872X

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Abstract

The study analyses the approach of media students to different new media platforms and the way they use these platforms. It aims to analyse how seriously students approach new media facilities by applying a methodology which is a mix of both quantitative (questionnaire survey and percentage analysis) and qualitative (focus group discussion analysis) methods to identify patterns of Internet usage among students. As there is a relation between use and gratification, we can determine a relationship between approach and use patterns, as approach determines the media and how it is to be used.

Item Type: Article
Uncontrolled Keywords: Approach, ‘fluid or liquid’ medium, pattern, ‘snack’ medium, use
Subjects: Communication > MIC Manipal
Depositing User: MIC Library
Date Deposited: 16 Jan 2012 07:25
Last Modified: 16 Jan 2012 07:25
URI: http://eprints.manipal.edu/id/eprint/2601

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