Destination Branding: A Case Study of Karnataka

Prabhu , Narayan B. (2011) Destination Branding: A Case Study of Karnataka. In: National Conference on Indian Aviation and Tourism: Opportunities, Challenges and New directions, 21-22, Aug , 2011, Mangalore Old Airport, Mangalore. (Unpublished)

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Abstract

Although the concept of branding has been applied extensively to products and services, tourism destination branding is a relatively recent phenomenon. Many destinations across the world are branding themselves to attract tourists and travelers. Tourists infuse money into these economies, and the destinations in turn get benefited by economic growth as well as job creations. But like products and services, these destinations too are vying on similar attributes and they all look alike. This paper mainly focuses on efforts taken by Government of Karnataka to brand Karnataka as one of the top tourism destination for attracting tourists and to enhance investment from domestic and foreign investors

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: destination branding, tourism, Karnataka
Subjects: Hotel Management > WGSHA Manipal
Depositing User: WGSHA EPrints Administrator
Date Deposited: 04 Apr 2012 04:13
Last Modified: 04 Apr 2012 04:13
URI: http://eprints.manipal.edu/id/eprint/3713

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