Growth of fastfood industry in Indian scenario : A result of socioeconomic growth and eatingout habits

Tharakan, YG (2006) Growth of fastfood industry in Indian scenario : A result of socioeconomic growth and eatingout habits. In: 7th Biennial conference on Tourism In Asia , 15th May 2006, Korea.

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Abstract

Fast food is one of the world’s fastest growing food types. This paper tries to explore the various aspects for the development of eating out habits with reference to the Indian scenario which resulted in the exponential growth of Fast food industry. The paper also makes an attempt to understand the close relationship of Fast food with Street food. The development of Food & Beverage industry is closely related to the economic conditions of the country. A detailed analysis of the socio-economic conditions prevailing in India during 1930’s to 2000 has been made to understand the effect of this on the growth of Food & Beverage industry in India. As a result it was found that the exponential growth of Fast food industry was closely related to the disposable income of the people with more women entering the working folk and children ordering food from Fast food outlets once they reach home. Older age group tend to buy fast food for more positive reasons such as “fancied that meal” and “wanted treat” than the younger group who more frequently claim fast food purchase as a result of “too late to cook”, “on the way home” or “no time to cook”.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Copyright@publisher
Subjects: Hotel Management > WGSHA Manipal
Depositing User: EPrints Hotel Management
Date Deposited: 26 May 2011 09:26
Last Modified: 26 May 2011 09:26
URI: http://eprints.manipal.edu/id/eprint/56

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