Health Care and Tourism: Issues and Challenges :A Content Analysis based on Hospitals Website Disclosure

Venkatachalam, Balaji V and David Roy, Sujith (2009) Health Care and Tourism: Issues and Challenges :A Content Analysis based on Hospitals Website Disclosure. In: Medical Tourism, May, Manipal. (Unpublished)

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India’s medical tourism industry is expected to be worth US$ 4billion by 2017. India has a potential to attract 1 million health tourists per annum which will contribute US$ 5 billion to the economy. Patients from various countries are coming to India for low cost and health restorative alternative treatments. Medical, economic, political and social forces are shaping the emergence of medical tourism in India. Today, more hospitals disclose information about their health care practices and performance in response to demand by health care tourist. What information do hospitals disclose on their websites for health care tourist? This paper investigates the health care tourism management policies and practices of the NABH and JCI accredited hospitals in India. Based on the content analysis of the hospital websites this study seeks to shed some light in the area of health care tourism and gain a better understanding of what information the Indian health care producer provide and the inclusiveness of this information. In addition, the research explores the growth of health care tourism across the globe in general and India in particular.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Copyright@publisher
Subjects: Hotel Management > WGSHA Manipal
Depositing User: EPrints Hotel Management
Date Deposited: 26 May 2011 09:26
Last Modified: 26 May 2011 09:26

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