What really ticks to keep your guests - Price or the Quality of services

Bhattacharyya, Ratnadeep (2010) What really ticks to keep your guests - Price or the Quality of services. In: National Seminar on Front office Faculty Development Programme , 8-9th Sept 2010, Bangalore. (Submitted)

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As hotel guests begin to use online bookings more than ever before, the hotels across the country have reacted by making themselves available aggressively in most of the travel portals not to mention their own websites with very tempting rate configurations. There have been times when the guests would even ponder upon whether they should reschedule their travel plans altogether to get the benefits of certain rates! But, just when we thought that rates do matter the most in the guest‟s mind, we see a new paradigm of Hotel Management Marketing – a desire from the hotel guests to get the right kind of room and the right kind of services against the prices offered even in these times of recession! The paper analyses the importance of quality services and its practical implications in the hospitality industry with special focus on Front Office Department and Professionals.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Copyright@publisher
Subjects: Hotel Management > WGSHA Manipal
Depositing User: EPrints Hotel Management
Date Deposited: 26 May 2011 09:26
Last Modified: 26 May 2011 09:26
URI: http://eprints.manipal.edu/id/eprint/65

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