Unethical Marketing Practices by Pharmaceutical Industry

Muragundi, Pradeep M and Tumkur, Anil and Naik, Anantha Nagappa (2012) Unethical Marketing Practices by Pharmaceutical Industry. THE PHARMA REVIEW.

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The Pharmaceutical Market is regulated by various laws and rules across the world to ensure the public, highest level of safety and efficacy. Necessity for regulation of the Pharmaceutical market arises from the unprecedented marketing practices by the manufacturers who try to influence the prescriber to expand the market share. The pressure by promoters and investor to improve the share value to create wealth for maximizing the returns on investment is no more a secret. The uncertainty in developing a block buster drug and high stakes with risk involved in research and development has made the industry to resolve on a shortcut strategy. The industry is grossly accused of involving in unethical pharmaceutical marketing practices causing a greater public harm. The current practices of pharmaceutical marketing by industries have become unacceptable as it is threatening the principle of practicing medicine.

Item Type: Article
Subjects: Pharmacy > MCOPS Manipal > Pharmaceutics
Depositing User: KMC Manipal
Date Deposited: 16 May 2012 11:10
Last Modified: 05 Nov 2016 14:37
URI: http://eprints.manipal.edu/id/eprint/76428

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