Naha, Anup and Reddy, Sreenivasa M and Koteshwara, KB and Koundinya, Akhil and Priyendu, Asim (2011) Social Pharmacy- A new dimension To pharmaceutical care. International Journal of Community Pharmacy, 4 (3). pp. 28-30.

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Abstract

Pharmacists with their knowledge of medicines contribute to the quality use of medicine. Knowledge of only natural science may not be enough to explain the practice of pharmacy among the users. In social pharmacy the drug sector is studied from scientific and humanistic perspective. The social, emotional, psychological effects along with the therapeutic effects leads to the total drug effect in patients. The basic line of difference between the pharmacy practice and the social pharmacy appears to be very thin on a broader view. A number of sociological theories have been developed to explain the relation between pharmacy practice and social pharmacy. The aim of social pharmacy research is to contribute to the responsible and rational use of medicines in society and the individual. Pharmacy education of our country shall include social pharmacy in the future curriculum to prepare our pharmacy students to serve the community better.

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