Market Potential for Cruise Tourism in India

Prabhu , Narayan B. M and Nayak, Naresh (2012) Market Potential for Cruise Tourism in India. In: 5th International Colloquium on Tourism and Leisure (ICTL) 2012. ICTL, Bangkok, Thailand. ISBN 978-0-9864590-3-0

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The Indian Tourism sector is one of the largest service industries in the country in terms of its contribution to the Gross Domestic Product (GDP) and Foreign Exchange Earnings (FEE), as well as for providing employment to millions. Ministry of Tourism in India is already promoting new concepts like Rural, Golf, Wellness, Adventure, Medical, Heliport, and Sustainable / Ecotourism in order to make it a major global tourist destination. With Cruise tourism emerging as one of the most dynamic segments of the leisure industry globally, India believes to add this to its kitty. In this paper, efforts are made to explore the potential for cruise tourism in India and strategies employed by the government to promote the same in India.

Item Type: Book Section
Uncontrolled Keywords: cruise tourism, market potential, India
Subjects: Hotel Management > WGSHA Manipal
Depositing User: WGSHA EPrints Administrator
Date Deposited: 16 Jul 2012 09:12
Last Modified: 16 Jul 2012 09:12

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