Public Relations and New Media: Stakeholders‟ Perspective on Corporate Credibility through Blogging

Shetty, Shruthi V (2012) Public Relations and New Media: Stakeholders‟ Perspective on Corporate Credibility through Blogging. In: “Forty Years of Media and Communication in Asia: Retrospect, Introspect and Prospects.” , 11-14th July, Concorde Hotel, Shah Alam, Malaysia. (Unpublished)

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Abstract

The purpose of the study was to analyze blogs as a medium of building company‟s credibility with the stakeholders. The study attempted to examine the usage of blogs as a communication mode by the companies as well as the stakeholders‟ responses to blogs and the consecutive belief of corporate credibility that is built as a result of referring to the blogs.A mixed method of compilation of online survey among 101 respondents, who are stakeholders of different companies and a content analysis on communication modes of five prominent companies while they communicate through blogs, was the methodology of research. The results indicate that stakeholders perceive the blogs as credible because of direct contact with other stakeholders of the company. They accept blogs as good platform for personal interaction with top management and for discussion/dialogue with the company. Though stakeholders believe their opinions are more visible when they

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Blogs, Stakeholders, Corporate Credibility
Subjects: Communication > MIC Manipal
Depositing User: MIC Library
Date Deposited: 01 Aug 2012 11:44
Last Modified: 01 Aug 2012 11:44
URI: http://eprints.manipal.edu/id/eprint/76909

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