Role of communication and culture in social movement: A case study of the Anna Hazare‟s anti-corruption movement

Rani, Dr.Padma (2011) Role of communication and culture in social movement: A case study of the Anna Hazare‟s anti-corruption movement. In: XXXVII All India sociological conference, 10-13 Dec,2011, JNU,New Delhi. (Unpublished)

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Abstract

Social movements after the Second World War were in the form of ecological movements, feminist movements; black movements etc .These kind of movements came to be known as new social movements. The new social movements have four basic features such as aim, social base, means of action and organisation. The social movement literature has reference to meanings, beliefs, values and the notion of ideology. The link between culture and social movements has been established by Kane (1997) and Williams (1995). The anti-corruption movement carried out by the Gandhian Anna Hazare was one such new social movement. The anti-corruption movement was one of its kinds in the post-liberalisation era in India. After the Jaiprakash Narayan movement in pre-emergency days, India has not witnessed any reform movement or mass movement of such a magnitude. People came out in large numbers to support Anna not only in India but across USA and UK; where there is a sizeable population of immigrant Indians. Mobilisation of people for social movements is dependent on several factors .One of the key factors is media, it played a crucial role. Anna Hazare was all over the 24x7 news channel and the newspapers. People were also using mobiles and internet to spread awareness about the various local campaigns organised in support of Anna Hazare. The study would examine the various media reports on the issue and draw its conclusions. Effective leadership is another important factor for the success of a social movement. The leader is the spokesperson of the group, the co-ordinator and the important participator in the decisions as to the goals and methods. The leader‟s role is important in the goal-achievement and strengthening of the movement. Anna Hazare provided all the essential characteristics of a leader for the social movement. This paper seeks to analyze the movement in the framework of the theory of collective behaviour propounded by N.Smelser. It also seeks to examine the role of communication and culture in the success of garnering support of the masses by Anna Hazare, which was one of the key elements of his anti-corruption movement.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Media and social movement,Anna Hazare,Anti corruption movement,social movement,communication and social movement,culture and social movement,
Subjects: Communication > MIC Manipal
Depositing User: MIC Library
Date Deposited: 08 Feb 2013 06:36
Last Modified: 08 Feb 2013 06:36
URI: http://eprints.manipal.edu/id/eprint/78287

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