Tobacco - The Blasphemy Food of India: High Time for Social Marketing

Rath , S P and Das, Biswajit and Johnson, Leevin and Viswakarma, Kshama (2012) Tobacco - The Blasphemy Food of India: High Time for Social Marketing. International Journal of Business and Management Tomorrow , 2 (5). pp. 1-7. ISSN 22499962

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Abstract

India is at the stage of becoming a Developed Economy Country in another one and half decades. Like others and unlike many, invisible factors are pulling down the growth process to a junk yard by the addiction of Tobacco, Alcohol, and Narcotics. Social Marketing efforts are more driven in the global priorities rather in the national needs. High alerts of HIV, STD, Public Health, etc. are receiving funding and planning with priorities of the Government and society. What‟s missing is most deep rooted in our life style and the eradication of it likely to be next to impossible. Realizing the facts are difficult but the task for the social marketers is like a mammoth. India consumes more than 10% of its GDP in tobacco where as the developed world is less than 1% of the GDP. At thumb rule of the economy of the development a 50% curb on the consumption and production of tobacco can lead India to a progressive 5 years growth at single year net non spent revenue. The article examines the Social Marketing role and available avenues to curb the consumption of Tobacco in India that‟s the blasphemy food of India.

Item Type: Article
Uncontrolled Keywords: Oral Intoxicants, Indigenous Cigarettes, Indigenous Alcohol, Gutka (Chewing Dry Tobacco Stuff), COLD, CAD, Lakh (Hundred Thousands), Health Consequences, Social Marketing
Subjects: Hotel Management > WGSHA Manipal
Depositing User: WGSHA EPrints Administrator
Date Deposited: 05 Mar 2013 04:34
Last Modified: 05 Mar 2013 04:34
URI: http://eprints.manipal.edu/id/eprint/78842

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