An analytical study of Youth’s perception of health and wellness and SWOT analysis for the establishment of wellness center at Manipal

Tharakan , Y G (2012) An analytical study of Youth’s perception of health and wellness and SWOT analysis for the establishment of wellness center at Manipal. In: UGC-SAP National Seminar Managing Tourism Business For sustainable competitive Advantage , 23-24th March,2012, Pondicherry. (Unpublished)

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Wellness is viewed as a way of life including such holistic aspects as physical fitness, nutrition, refreshing mental activity and beauty care. The main focus is to create a healthy body, mind and soul. The present day youth go to spas for fitness, stress management, peace of mind, pampering and pleasure, health and wellness as spa is considered as a centre for healing and nourishing body, mind and spirit. The importance given to health and wellness is reflected by the fact that diet, weight loss and exercise programmes and equipment, fitness facilities, spas, nutritional supplements are now having a place in everyone’s life. This change in life style is driven not only by the extreme demands and long waits for treatment and the desire of working generation for a more active lifestyle after retirement, but also with the hope of being fit and well enough to participate in their chosen activities. In spite of the fact that wellness is an important matter of concern of the present generation, the absence of a properly designed spa and wellness centre in Manipal which has huge student population both domestic and international is quite surprising. Is it because the population of Manipal is not demanding for it? This study was taken up to understand the perception of people living in Manipal about health and wellness. This is compared with the perception of the people in Bangalore which is more developed and well equipped with spas and wellness centers. The study would give an insight into the perception of the people towards spa and wellness centers. The present study was done by analyzing the results of a questionnaire based survey at Manipal and Bangalore for a sample size of 100 at each location. The questionnaire was prepared in such a way that it would not only give the awareness and perception of the people but it would also give the details about their own fitness levels and activity preferences. The analysis of the results revealed that more people in Manipal as compared to Bangalore think that exercise is important to stay fit and a very small number in Manipal find exercise to be a burden which justifies the finding that 86% of the people in Manipal desire for a spa or personnel care centre at Manipal. It is quite alarming to note that 56% of people in Manipal said that they would never visit a spa. But on further analysis it was found that the reason stated by them for such a decision was the fact that there are no such centers available in their area and this complements the finding that 75% of the people in Manipal would like to have exercise equipments, dieticians, swimming pools, weight management programmes and beauty treatments available in their area. Hence the study concludes that the present day youth are looking forward for health and wellness programmes. This conclusion is very well indicated by the number of people who are members of a fitness club in Bangalore where such centers are available in their area and more people in Manipal looking forward for more such centers in Manipal. Further, based on the open ended and structured interview questions, data was gathered through qualitative technique and was analyzed and a SWOT analysis table was derived from answers which involves a detailed examination of the strength and weakness of the Manipal’s potential the opportunities and threats in the environment within which it belongs.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Wellness center, Health Spa, Wellness
Subjects: Hotel Management > WGSHA Manipal
Depositing User: WGSHA EPrints Administrator
Date Deposited: 04 Apr 2013 07:13
Last Modified: 04 Apr 2013 07:14

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