Environmental communication in India: Lessons from Orissa

Mishra, Maitreyee (2013) Environmental communication in India: Lessons from Orissa. MEDIA ASIA, 40 (1). pp. 85-95. ISSN 0129–6612

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Abstract

This paper1 takes a philosophical approach in exploring communication on environmental change, and through existing research and case studies, looks at environmental communication in the Indian paradox: an ancient philosophy that respects nature, and a modern nation that has shunned the natural world for development. The paper looks at the mass media, perceptions of nature and environmentalism in traditional thought, while drawing from examples in the eastern Indian state of Orissa, where the role of communication is more complex provided the dichotomous relationship between Orissa’s fragile ecology and an adamant political environment.

Item Type: Article
Uncontrolled Keywords: environmental communication;mass media and environmental issues;media and environment;media environment orissa;india envirnmental communication
Subjects: Communication > MIC Manipal
Depositing User: MIC Library
Date Deposited: 25 Apr 2013 11:58
Last Modified: 25 Apr 2013 11:58
URI: http://eprints.manipal.edu/id/eprint/79878

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