Rani, Dr.Padma (2011) IMPACT OF TECHNOLOGY ON CREATIVE INDUSTRIES: A STUDY OF THE INDIAN FILM INDUSTRY. In: international SEARCH conference, 28-29 May,2011, Taylor University college,Kuala Lumpur ,Malaysia. (Unpublished)


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Creative industries refer to a range of economic activities which are concerned with the generation or exploitation of knowledge and information. Creative industries comprises of various things like music, radio, television, films, publishing, art, architecture etc. Creative industries are seen to have become increasingly important for the economic well-being, proponents suggesting that human creativity is the ultimate economic resource. The industries of the 21st century will depend on the generation of knowledge through creativity and innovation. The Indian entertainment and media industry has had remarkable growth in the pasti.e.2004-2008; at a rate of 16.6% while the GDP grew at 14.48% during the same period. There has been a slowdown in 2009 due to the economic crisis but still it has registered a growth of 8%. This paper seeks to study the impact of technology on the Indian film industry. The Indian film industry produces the largest number of films in the world approximately over 1000 movies annually. Over 3.2 billion movie tickets are sold annually in India; this makes it the largest in the world. It was worth Rs.107 billion in 2008. Foreign Direct Investment (FDI) inflow continued in the entertainment and media segment in India. Drastic technological changes have been taking place in the film industry in terms of digital cinema, 3D screens, Direct to Home services, mobile phones and animation. Indian animation segment has witnessed significant growth due to outsourcing by international studios as well as an increase in demand of animated content nationally. This paper seeks to explore the impact of technology on various facets of the film industry and proposes to put forth certain key aspects which can be adopted by film industries across South Asia, in order to make them enterprising and successful.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: indian film industry,impact of technology,technology and indian film industry,creative industries,
Subjects: Communication > MIC Manipal
Depositing User: MIC Library
Date Deposited: 08 Feb 2013 06:54
Last Modified: 08 Feb 2013 06:54

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