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Mendon, Suhan and Achar, A P (2014) Cause related marketing in creation of trust on organic cosmetics. International Journal of Conceptions on Management and Social Sciences, 2 (2). pp. 37-41. ISSN 2357 - 2787
Mendon, Suhan and Achar, A P (2015) The relationship among cause importance, Brand image and attitude in formation of trust for organic cosmetic product. In: Agri-Business Management Opportunities and Challemges. Department of Business Administration Sahyadri College of Engineering and Management, Mangalore, pp. 75-81. ISBN 978-81-930547-0-3