Article

Kamath, Giridhar B and Ganguli, Shirshendu and George, Simon (2021) Attachment points team identification and sponsorship outcomes: Evidence from the Indian Premier League. International journal of Sports marketing and sponsorship, 22 (3). pp. 429-452. ISSN 1464-6668

Kamath, Giridhar B and George, Simon and Ganguli, Shirshendu (2020) Consequences of event-sponsor fit in sport sponsorship: evidence from the Indian Premier League. International Journal of Economics and Business Research, 20 (3). ISSN 1756-9850