Items where Author is "Phouzder, Kathakali"
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Number of items: 2.

Article

Sriram, K V and Phouzder, Kathakali and Mathew, Asish O and Hungund, Sumukh (2019) Does e-marketing mix influence brand loyalty and popularity of e-commerce websites? ABAC Journal, 39 (2). pp. 64-81. ISSN 0858-0855

Conference or Workshop Item

Sriram, K V and Mathew, Asish O and Hungund, Sumukh and Phouzder, Kathakali (2019) Does E-Marketing mix influence Brand Loyalty and Popularity of E-Commerce Websites? In: The AU International Conference in Business & Economics, 13/03/2019, Bangkok,Thailand.

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